For example, a slower site means fewer social shares. Maybe you just want to generate traffic and establish an audience. Taking that number as indicative, if you make, say, $3,000 per month from your site, you’re missing out on $210 of revenue on each flip of the calendar-$2,520 in losses over the year.īut maybe you aren’t making money off your site. More importantly, you should understand that for every second your page is delayed, you could see a 7% decrease in conversions. This KissMetrics infographic succinctly explains why site speed matters. It isn’t a core component of rankings, but it still matters. Google actually uses site speed as a factor when determining search ranking. The bottom line is that slow loading times will hurt your business. So what? That’s where research on site speed comes into the discussion. If your site has a strong focus on photography, then you have even more images than your typical webmaster. Google says that “images often account for most of the downloaded bytes on a web page and also often occupy a significant amount of visual space.” And when it comes to web elements making your site sluggish, images are often the culprit. Images stack seconds on top of the time it already takes your page to load. Reducing image size will speed up your site the benefits of which may be bigger than you know.

In this post, I’ll cover why image optimization is critical and provide four simple steps that you can follow to make your image files smaller – without a noticeable loss in quality – so that your site sees faster load times and a seamless user experience. And if you have a photography website, an image-rich environment is absolutely necessary. After all, what’s a website without pictures? Images give web pages character and engage users. However, this need for speed can conflict with your desire for vivid visuals. A fast website means more hits, more shares and more sales. In the digital world, to be speedy is to be successful.

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